Keyword research will help you determine the keywords that your materials handling company should optimize your site for to produce the most traffic. SEO experts spend hours doing keyword analysis. This helps them determine which keyword phrases are best for optimizing a specific page on a site. It also ensures that the effort put in around optimization doesn’t result in unreasonable amounts of time and effort.
Optimizing your web site for high-value keywords can be a waste of time. Especially, if you are not a national brand. People are searching fo regional information and Google sorts content based on the searcher’s location. This is especially true when it’s a mobile search.The next section lists things to keep in mind when selecting the best keyword phrases.
SEO keywords for materials handling companies:
Here are some tips to keep in mind when you are selecting keywords for that will best attract the right demographic within the materials handling industry:
Optimize for local. That means cities, counties and states (or provinces) that your web site serves by including the add on “in Chicago” or “in Montana” or even in a neighborhood like “in Haight Ashbury” for local businesses. If you are a national brand be sure to provide regional information, such as store locations, regional offices and the like. People like to deal with local. Support your regional reps and drive traffic to them.
Think like a searcher. Pick keyword phrases they may type in to find your product or service. Poll your local barista, your neighbors and your potential customers to help you understand how they would find you if they were searching online.
Don’t chase single word keywords. That is, unless you are patient and have a huge budget to put behind content development. And remember: No content related to that term? No traffic!
Google rewards content-rich web sites. Sites rank higher if they generate voluminous and helpful content that demonstrates that they are the topic expert. This strategy will guarantee that over time you will earn traffic from Google for all kinds of keyword phrases.
Research how difficult a keyword phrase is to win. Use a tool like Wordtracker.com. Don’t chase the hard to wint keywords. Optimize for the low-hanging fruit first then work on moving up the ranks on the more competitive keywords and keyword phrases.
A handy free research tool is Google Adwords. It can be used to find related phrases and keywords to the most obvious keywords and keyword phrases. You don’t have to buy ads to use it.
When you understand how to select appropriate keyword phrases you can share this information with your SEO agency.
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