You have a killer email that you want to send out to your list. You want to catch people at the perfect time and have high open rates and engagement rates. you want to sell stuff. What time do you send it? What day of the week? 4pm Tuesday? 9:45am Wednesday? 8am Saturday? Unless you […]
The best time to send marketing emails to maximize sales and engagement Read More »
Content marketing requires that you publish a lot of great content. And specifically you’ll need to publish content that demonstrates your (or your company’s) expertise on a particular niche topic. The idea is that you draw people who find that content useful and interesting toward your company, teach them that your are an authority on
10 simple ideas to generate blog content quickly without much effort Read More »
…or said another way: What is Search Engine Optimization – if you don’t know what the acronym means If you are unfamiliar with the term SEO – or if you have heard about it but not exactly sure what it is, then here’s an overview and definition so that you can understand what it is used
What is SEO? An overview and definition Read More »
Picking the right keywords for search engine optimization is one of the most important steps you can take in SEO. It can lead to volumes of traffic arriving on your web site for free if you do it right. If you do it wrong you’ll end up with a trickle of visitors and a lot
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Break up long articles with subheads. Visitors will linger longer on your web site if a long article does not look so daunting to read. There should be a perception that they will be able to get through it quickly so ready 5 x 300 word chunks appears to register easier on the human brand than
Article subheads create readability – and an SEO boost Read More »
Interactive calculators and tools can go a long way to attract people that are looking for help with a particular problem. Cooking sites, for example, can offer metric conversion calculators. Banks can offer quick loans no guarantor, financial calculators and industrial companies can offer calculators related to their niche operations. We built these materials handling
Calculators are content that drives mega traffic Read More »
People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right. Spell out the mistake such as – Did you fail to deploy this one easy
Content that asks if the reader made a mistake Read More »
Produce evidence-based content. That’s where you write articles that include information you have discovered about issues that matter to your constituent audience. People love stats and measurement when it relates to things they care about. Give them proof that they can use with other people to demonstrate a point. Why evidence-based content works You provide
Produce evidence-based content, and be seen as an expert Read More »
Be sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable. Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has
Your opinion posts are mostly useless in content marketing Read More »
“How to” content attracts the most attention on the web. Write a lot of it, especially around issues your potential customers are dealing with. Give them actionable information and step by step advice where possible. Write the painful details and second guess where they will get stuck and over explain the answer. Show pictures where
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