Author name: Andy Walker

Psychology of color and selling online

Kissmetrics released this infographic that explains how buyers online relate to color when they purchase. Interesting takeaways: 93% of buyers say visual appearance of product is key to their preference 85% say color dictate why they by a specific product Color increases brand recognition Black markets luxury products. Orange is aggressive, red creates urgency. blue

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Fill your restaurant or business using web marketing

Why is your restaurant or small storefront business empty Monday through Thursday? Do people stop eating or living? No. People go out less, but that doesn’t mean they are not in need of your business and what it offers. So use the down time to shake up some more business and get them in when

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What is a domain and what do with one? Learn from the LabRats

If you are new to web development the concept of a “web domain” may be new to you. It’s the term used to refer to the web address of your web site aka somename.com or if you are more creative smallcheekyferrets.com, bramblesthegerbil.com – you get the picture. A domain can have a .com extension or

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