Andy Walker, Author at Cyberwalker Media

What is content marketing? How can businesses use it to drive traffic to their websites?

You have probably heard the term “content marketing” but perhaps you’re not clear on what it means or why your business needs it. So let’s define the marketing buzzword and examine why the strategy is critical for business success. What is content marketing? Content marketing is a marketing strategy that focuses on creating and distributing

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What is SERPBOOK? Our favorite SEO reporting tool

Marketing, SEO / Andy Walker

Over the years we have used a lot of digital marketing tools at our agency. Find the best SEO reporting tool took time however. Some were ok. A few we found were pretty crappy. Luckily we have found one we love called SERPbook? What is Serpbook you ask? Read on to find out. At Kudujuce, we

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What is the AWS consultant hourly rate in the United States?

AWS, rates / Andy Walker

Hourly rates vary based on expertise, experience and of course scope of a project. That said, sight unseen, you can expect to pay a junior developer in the $75 to $100 range and a senior AWS developer in the $100-$400 range, and even more in some cases. Here’s a breakdown of the range here at

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Outsourcing Elements of a Business to Increase Efficiency

Getting Started / Andy Walker

No two businesses are alike, but they have a common goal – to be the best in their field by achieving optimum efficiency. Running a business though is a complex activity that involves synchronizing all elements to produce the best output. Outsourcing some parts of the enterprise is key to efficiency and performance. It is

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Why your brand should publish a book

book publishing / Andy Walker

There’s a funny thing book publishers always tell first time book writers when they get their first deal: “You don’t want to write this book for money. It’s a reputation builder. It will get you paid speaking gigs and it’ll will elevate your career.” It’s actually true. Because getting a book deal really won’t make

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Content marketing mistakes you are probably making

Most common content marketing mistakes

Content Marketing / Andy Walker

Content marketing, on the face of it, is easy to do, especially when you do it right with SEO Marketing. You produce great content demonstrating you are an expert, and people buy from you. Right? Well, it should be that easy, but it is more complicated than that. There are some critical steps you need to follow to ensure

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all companies must be part media company

10 reasons your business should be part media company, regardless of what it does

Content Marketing / Andy Walker

If you don’t have either a decent content creator on staff, or at least one (or more) on retainer, then you are going to have a problem in the next few years. Successful companies invest in marketing, and marketing in today’s business means you need to create content that people love and find helpful. If

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How do I grow my consulting business with digital marketing?

Lead Generation, SEO, Show First, Small Business / Andy Walker

A niche consultant asked me this question recently: How do I grow my consulting business. Here’s the answer I gave him. Answer: The best way is to become the pre-eminent expert in your field on the web and attract people who are seeking your expertise as a consultant. Here are some ideas to grow your business with digital

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10 reasons why you should use Shopify to build a web store

Ecommerce / Andy Walker

At Cyberwalker Digital we build web stores for our clients and our preferred ecommerce platform is Shopify. Here are 10 reasons why: 1. Shopify is scaleable. You can start with a $15/month store and scale to a multi-language multi-iteration enterprise site. 2. You can sell anything. Freeze dried strawberries? Yes. Forklift Manuals? Sure. Soursop tea?

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How to use content marketing to promote your local business

Content Marketing, SEO / Andy Walker

The fundamental idea behind content marketing is to demonstrate your expertise on a topic in you specialty and draw attention to your web site so you can earn trust from potential customers and generate engagement. In a local market this is especially achievable because the pool of competition is smaller and you can easily rise

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Author name: Andy Walker