People are terrified of making mistakes, so be sure to produce content that asks if the reader made a mistake. This content can be very viral. Everybody wants to know what they are doing wrong, or validate what they are doing right. Spell out the mistake such as – Did you fail to deploy this one easy […]
Content that asks if the reader made a mistake Read More »
Produce evidence-based content. That’s where you write articles that include information you have discovered about issues that matter to your constituent audience. People love stats and measurement when it relates to things they care about. Give them proof that they can use with other people to demonstrate a point. Why evidence-based content works You provide
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Be sparing about opinion-based content. Typically nobody cares about your published opinion unless it’s about major issues impacting your customers and industry…and it offers a solution that is verifiable. Most of the time your opinion laid out like a blog post will either infuriate a potential customer – or more likely bore them. Everyone has
Your opinion posts are mostly useless in content marketing Read More »
“How to” content attracts the most attention on the web. Write a lot of it, especially around issues your potential customers are dealing with. Give them actionable information and step by step advice where possible. Write the painful details and second guess where they will get stuck and over explain the answer. Show pictures where
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How to become an expert in your industry: Publishing a book is a great way to gain credibility as an expert, promote your business, and increase sales. CLICK HERE.
How to become an expert in your industry: Publish a book Read More »
Is your website mobile-friendly? On April 21st, 2015, Google is changing it’s algorithm. This will affect all sites that are not mobile-friendly. To learn more, CLICK HERE.
Is your website mobile-friendly? Read More »
Google’s mobile SEO update: What you need to know about it and how to make your site mobile-friendly is in this article. To read it now, CLICK HERE.
Google’s mobile SEO update: What you need to know Read More »
How to do your own seo is covered in this quick-read tutorial. Learn the five keywords placements for best results. To read the article, CLICK HERE.
How to do on-page SEO yourself Read More »
Two free tools to simplify your social media are listed in this quick-read article. You can’t live without these. Find out what they are and how they work. CLICK HERE.
Two free tools to simplify your social media Read More »
Materials handling and social media. Learn the platforms you need to activate and tips for effective social media posting. CLICK HERE.
Materials handling and social media Read More »
